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09/12

Bolon Eyewear: resilient performance achieved featuring new brand ambassadors

Even facing challenges caused by the global pandemic, Bolon Eyewear, one of Essilor’s key brands, is showing resilient performance this year.
This was made possible thanks to several important activities. Notably, Bolon Eyewear chose three new brand ambassadors: Israeli star actress Gal Gadot, Italian supermodel Vittoria Ceretti and Thai actress Urassaya Sperbund.
In addition to these exciting, fresh faces, Bolon also hosted digital events throughout 2020, including several webinars for European opticians to train on the brand features and the new eyewear collection, plus a virtual live streaming event on Facebook presenting a new partnership with the local ambassador in Thailand.