In order to facilitate consumer access to visual health and optical equipment, the Essilor group relies on several distribution channels. An historical partner for eyecare professionals, we are also developing online distribution and new inclusive business models in underserved regions.
Across the world, and depending on local markets, our products are distributed by eyecare professionals. As our partners, they are highly experienced in serving consumers – guiding and helping them select the products best adapted to their needs.
Through taking measurements and precision mounting, they can enhance lens performance to ensure optimal everyday visual comfort. Thanks to our partners, consumers can be sure that their visual health is in good hands.
Some of our products that do not require a prescription are also sold in airport duty free stores. In 2015, Bolon®’s sunwear collection was exclusively launched in outlets of the Duty Free Shopping network across Asia.
In the optics industry, the Internet is a fast-growing resource for information and distribution. More and more consumers combine online browsing with visiting stores in their shopping experience. Internet is first and foremost a formidable tool for informing and raising awareness about vision health. Developing online activities enables Essilor to reach a greater number of consumers while ensuring the distribution of quality optical products. It’s a strategic growth opportunity for the Group. As a partner for eye-care professionals, Essilor’s role is to support and help them take advantage of all the possibilities offered by digital. The Essilor group has set out to develop this channel with the acquisition of pure-player FramesDirect®, EyeBuyDirect®, Coastal®, Clearly®, VisionDirect, MyOptique, elens, eOtica and Coolwinks.
Certain sunwear brands of the Group – Bolon®, Foster Grant® or Costa Del Mar® – also offer customers the possibility to buy their optical products in store or directly online.
Developed by our 2.5 New Vision Generation division, inclusive business models such as the training of micro-entrepreneurs enable us to bring a quality offering to low-income consumers through, for example, ranges of eyeglasses equipped with ready-to-clip lenses. In 2015, we deployed initiatives like these in India, China, Mexico and Brazil in partnership with local non-for-profits and governmental organizations.