Country Manager, Germany
WHAT HAS BEEN YOUR CAREER PATH AT ESSILOR?
Alex Versteeg: I joined Essilor in 1998 in the Europe Marketing team in France. Within a couple years I began to develop my international experience through a series of sales roles – supporting key accounts as well as focusing on the different needs of independent opticians across Benelux. Understanding the different market dynamics for European customers was great preparation for my next career step as Country Manager.
WHAT ARE THE MAIN MISSIONS IN YOUR JOB NOW?
A.V.: My role as a Country Manager in Germany is to develop the strategy that creates the right positioning in the market for each of our brands and partners, in terms of product category, innovation, etc, in mid tier and premium segments. It involves a lot of coordination internally, to ensure that everyone is aligned with marketing plans as well as keeping in constant contact with our optician customers to understand how we can best support them.
WHAT DO YOU LIKE ABOUT YOUR JOB AND WHAT MAKES YOU PROUD TO WORK AT THE ESSILOR GROUP?
A.V.: I’ve been a long time in the Group and value the history, culture and people across the company at all levels with whom I’ve built strong relationships. Essilor is a place where you come to work with a real sense of purpose. I recently recruited a number of new talents and all the candidates who joined us said that our Group mission was a key reason they chose Essilor.