DEPLOYING INCLUSIVE BUSINESS MODELS

The gap between individuals and access to vision correction can sometimes seem insurmountable. We develop innovative solutions to reduce this gap.

Adapting
to every need

The majority of people who suffer from poor vision in the world don’t have access to correction because of where they live and what they can afford. To reach people on low incomes, we are creating new approaches in terms of product development, pricing and distribution. We develop these in a sustainable way with local organizations, to enable them to continue to support local needs as they evolve.

The Essilor Group has a dedicated resource, the BoP Innovation Lab, which develops new inclusive business models and acts as an incubator to test new approaches in partnership with NGOs, foundations or development funds. The BoP Innovation Lab works closely with our 2.5 New Vision Generation (2.5 NVG) Division that is responsible for implementing and scaling up the business models that reach consumers who are too often forgotten.

Training
primary vision care providers

Training people to provide primary vision care is a key way to improve access to good vision; this also helps generate local employment and alleviate poverty. The 2.5 NVG teams have developed training modules that range from one day – to acquire basic near vision screening skills – to twelve months for certification in vocational training, including a specific focus on the commercial skills required to set up and run a successful small vision care business. These modules are to date being successfully deployed in India and China, Brazil, Mexico with new programs underway in Cambodia, Indonesia, Vietnam, Kenya, Ivory Coast, South Africa, and Malawi.

  • India

    In India, to reach the 500 million people who suffer from uncorrected vision, a program trains underemployed young people to set up a business selling corrective glasses.

  • China

    In China, the 2.5 New Vision Generation Division is training local vision ambassadors to support rural populations who lack access to vision care.

  • Brazil

    In Brazil, the not-for-profit ‘Instituto Ver & Viver’ enables disadvantaged urban populations to get access to vision correction working with other NGOs who operate mobile units bringing essential ophthalmic services.

  • Kenya

    Since its launch, 2.5 New Vision Generation has trained over 5 000 men and women to become primary vision care providers across Asia and Africa and Latin America.

  • Ivory Coast

    In Ivory Coast, Vision Ambassadors gain financial independence and improve the lives of their communities through vision care.

Developing
vision care infrastructure

Underserved communities often have no dedicated spaces in which people can access vision care. 2.5 NVG works with local partners such as hospital groups or non-profit organizations to create infrastructure such as vision clinics and mobile vision vans that bring eye care professionals to the doorsteps of people in remote locations. In Mexico, we have helped the NGO Salud Digna set up an optical laboratory to provide quality, affordable lenses for low-income Mexican consumers while in Malawi we are working with local government and an NGO partner to establish a series of vision centers within public hospitals.

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