Vision care events have already taken place or are about to begin in schools, universities, public shopping centres and Essilor facilities in all corners of the globe. To help take the World Sight Day message viral, a team of well-known personalities and brand ambassadors for the Essilor Group are adding their voices on social media.
Every day since 1 October, Essilor has been sharing a personal message from each of its World Sight Day ambassadors via YouTube, Facebook, LinkedIn and twitter. Social media is an increasingly important channel to engage with global audiences, particularly consumers. Many of the celebrities who are supporting Essilor’s campaign have millions of followers on social media which will enable many more people to understand the global challenge in ensuring access to good vision for all.
Click below to see the messages from the 8 personalities supporting Essilor for WSD:
For WSD 2015, Essilor is also running an Instagram contest which is being promoted by 5 Instagram influencers in France, US, Philippines, India and Brazil.