Over 48 hours, 22 teams brainstormed and developed many ideas around the themes of visual health, raising awareness about the benefits of glasses, improving consumer experience and community-building. Projects were presented to a Jury of R&D, IT and Marketing specialists from Essilor and three external digital experts.
The three winning applications:
– Meye Essilor Experience : an application using virtual reality goggles Oculus Rift to simulate the experience of certain visual defects and improve understanding of optical solutions.
– Captain Sight : an application for smartwatch, tablet and mobile phone that makes an eye test into a game for children/young people.
– Eye Care : a smartwatch application that gives wearers a reminder to take a pause and improve their visual health.
A special jury prize was also awarded to the Bigloor project that created a social network for people who wear glasses.
The Hackathon, called ‘Hack & See’, attracted 125 developers, designers and marketing professionals