On World Oceans Day on 8 June, Costa, manufacturer in high-performance sunglasses for life on the water, launched a consumer marketing campaign for its OCEARCH limited edition. The collection of 15 new sunglasses with colors and patterns inspired by sharks, include Costa’s premium lens technologies and signature frame construction.
For the past ten years, Costa has supported OCEARCH, a unique collaboration between skilled fishermen and top marine scientists who follow the migratory patterns and health of sharks to help educate the public and preserve the future of this species. To date OCEARCH has completed 28 expeditions and tagged nearly 200 sharks since its founding. Costa is donating a portion of the collection’s proceeds to OCEARCH as well as encouraging people to find out how they can support OCEARCH’s efforts.
Since it was created by a group of fishing enthusiasts in 1983, Costa has continually supported fish and marine conservation efforts, as well as created a sustainable eco-tourism fishing program in Guyana and promoting an ongoing campaign to raise awareness and action against ocean trash – Kick Plastic. Costa uses a bio-resin for most of its sunglasses frames as part of its commitment to reduce carbon footprint and protect the planet’s waters.
Combining its expertise in corrective lenses with high performance polarizing sunwear technologies, Essilor is developing the Costa brand in France. Objective: improving the quality and comfort of sun protection and vision correction for consumers.
Costa, a specialist in high-performance sunglasses for fishing and watersports, has been leading an initiative to educate its customers about the growing problem of ocean trash and encourage them to kick the plastic habit.