News_MIDO

2017.03.09

Sunwear: the latest in stylish eye protection from the Essilor Group

Essilor showcased a number of sunwear innovations from 25-27 February in Milan, Italy at MIDO, an event that this year attracted more 55,000 international visitors eager to explore the latest in optical design and fashion.

Essilor® Sun Solution, created in 2015 to bring the sun lens expertise of the Group to sunwear designers and manufacturers, presented its 2018 collections at the show. Essilor® Sun Solution worked with leading trend, style and innovation consultancy Peclers Paris combining a scientific approach to color and perception with global trends analysis. The result is a new spring/summer collection developed around performance and style in two key themes which also include new custom design effects for textured surfaces:
– Vital: inspired by light, nature and living things featuring sun lenses in yellow greens, nudes and faded flowers
– Telluric: inspired by extreme nature with three magnetic hues: intense red, deep browns and night-time turquoise.
Essilor® Sun Solution lenses feature in a range of premium fashion brands and high performance sunglasses.

Essilor Sun Solutions

Bolon®, the Group’s flagship eyewear brand in Asia, also launched its 2017 collection at MIDO, introducing a new brand ambassador – American actress and model Hailey Baldwin – to support its international expansion. Its sunwear collection combines a range of colors and tints in high-quality polarized or mirror lenses with the company’s expertise in uniquely crafted lightweight frames for a range that’s designed to express every style.

Bolon - Hailey Baldwin

Essilor continues to share its innovations and solutions at key industry events around the world. Join us at Vision Expo East in New York, USA from 30 March – 2 April.

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