“Road Safety Starts With Good Vision”, the Essilor campaign supported by the FIA featuring the iconic ambassador MAX who invites people to do free eye screenings, received a great welcome during a number of high profile global events over the past month. These included the 24 Hours of Le Mans and ‘Mobilize days’ in the Renault Technocentre in France. Essilor also promoted their campaign in Montreal city centre on the occasion of the FIA Formula One Grand Prix.
“It is thrilling to see how our message on vision is positively welcomed by expert audiences in mobility,” said David Navarro, VP Vision & Road Safety at Essilor International. “The need to see well on the road is so obvious. People have been discovering tips and solutions to ensure good vision: regular eye checks, protecting eyes in sunny or night driving conditions and the advantages of polarized lenses on eliminating glare.”
This strategic partnership enables Essilor to work with a range of stakeholders – from FIA Clubs, world class motor-sport events and local authorities, to leading car manufacturers – to help spread the vision and road safety message to a wider public audience before millions of road journeys are made during the vacation period.
On 16-17 June, an awareness and eye screening operation, supported by the Automobile Club de l’Ouest (ACO) brought the vision and road safety message to the legendary 24 Hours of Le Mans, a major international event with more than 260,000 attendees.
Essilor joined leading car manufacturer Renault for Mobilize Days at its Technocentre in France on 4 June. The event aimed at engaging Renault employees in the Group’s five sustainability commitments, one of which is to raise awareness about road safety to road users worldwide.
The thousands of eye screenings and surveys conducted at these events showed the importance of our actions to raise awareness on good vision: globally, around 30% of people tested need better correction and a majority needs to improve protection from glare.
Launched in September 2017, the objective of this three-year partnership with the FIA is to promote the importance of good vision for road safety and encourage road users to have regular eye checks and use appropriate visual equipment to help reduce road crashes and fatalities.
Essilor and the FIA (Fédération International de l’Automobile) are proud to reveal this video which underlines the importance of good vision to be safe on the road and shines a spotlight on their strategic partnership.
‘Check your vision’ is now the new FIA Golden Rule for Safer Motoring. Find out how Essilor and the Fédération Internationale de l’Automobile (FIA) have teamed up to promote the vital role that vision plays in road safety.