News_wsd2017_instagram_contest

2017.10.26

#PutVisionFirst: the Winners of Essilor’s Instagram contest

Seeing the world in focus, enjoying life, reflecting on precious family moments… These were just some of the 500+ photos contributed by people from across the globe in a special Instagram contest launched by Essilor in advance of the World Sight Day.

The contest, which ran for 3 weeks from September 28th to October 18th, aimed to raise awareness on Essilor’s #PutVisionFirst campaign which encourages people to make good vision a priority and take the important first step to checking their visual health online at the putvisionfirst.com website.

Instagrammers were invited to take a photo of a perfect moment, capturing the power of good vision and featuring glasses or sunglasses. Congratulations to @Just4fun8585 for her winning photo which was liked more than 40,000 times. An international jury of twelve Essilor employees reviewed hundreds of other photos to choose a second winner, @coucoufernande, as the Jury’s Favorite Picture, judged for its originality and aesthetics. We congratulate our two winners and also all our participants for the diversity of photos shared for this contest.

Instagram contest winners

Essilor has been active on Instagram for over two years sharing photos that enable people to explore the different human, innovation, history and sustainability dimensions of the Group.

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