The short-film Eye Mitra: Friends Of the Eyes, produced by Essilor’s inclusive business arm, 2.5 New Vision Generation, has won an award at the 2016 tve Global Sustainability Awards, held in London at the end of November. The film was one of two from Essilor shortlisted for being inspiring, high-quality films that drive home the message of sustainability.
The film focuses on the Eye Mitra program, an inclusive business model launched by Essilor in India in 2013 which creates strong social and economic impact by addressing the critical issue of uncorrected vision needs. The program has to date enabled over 2,000 under-employed men and women in rural and semi-urban areas to be trained in primary vision care and to gain the skills necessary to successfully set up and develop their own micro-businesses. Eye Mitra contributes to improving livelihoods through job creation in areas that today suffer from a drastic shortage of primary vision care providers, but also delivers clear and tangible benefits for individuals, their families and their communities through improved access to quality vision care.
tve Global Sustainability Film Awards in association with Fastflow Group were held for the 5th consecutive year to put the spotlight on companies driving environmental and social change. The awards include four categories: Transforming Society, Reshaping the Economy, Protecting the Environment, and the Net Positive Leadership. This year’s winners included FREITAG lab. Ag, HSBC/WWF-UK, Electrolux and Essilor International.
8500 km, 12 destinations and an incredible 15 day journey exploring social and business entrepreneurship across India. A team from Essilor travelled with 450 young people on the Jagriti Yatra train to stimulate ideas on how to bring vision care to people in rural and semi-urban India.
Essilor Vision Foundation has joined forces with automobile giant Toyota to offer vision care services to taxi drivers at Indira Gandhi International Airport and help raise awareness among Indians of the importance of good vision on the road.