Paris Games Week, Europe’s second largest trade fair for the video-games industry, opened its doors from 26-31 October to over 310,000 visitors keen to explore the growing range of video, virtual reality and online game experiences. Essilor was a key player in the e-sports hall to get gamers thinking about how to protect themselves from digital eye fatigue and the risks of harmful blue-light.
Eyecare professionals and Essilor staff were on hand to test vision, offer advice and promote Eyezen™, an Essilor innovation from 2015 designed for today’s connected lifestyles to preserve eye health while enabling wearers to enjoy their on-screen activities. Visitors were able to try out Essilor’s virtual reality lens dispensing aid Nautilus, take on Rekkles, famous professional eSports gamer of Fnatic team in the Eyezen Challenge, as well as meet celebrity gamers and video streamers at photocalls throughout the event.
New online habits, are increasing the amount of time people spend staring at screens, especially younger generations. According to a 2016 survey of visual health from ASNAV, the French national association for the improvement of visual health, 16-24 year olds in France daily spend 9 hours 24 minutes in front of screens, for gaming, video streaming and other online pursuits.
Essilor is launching a first of its kind mobile website, Flashframes.com, designed to instantly connect consumers with the sunwear products they are looking for. FlashFrames.com makes it easy for consumers to find the sunglasses they want and buy them on the spot.
Essilor International has been included for the 13th consecutive year in the FTSE4Good Index. It’s a global investment index designed to identify companies that demonstrate strong environmental, social and governance practices, measured against globally recognised standards.