The Fresh Connection is a cross-functional business simulation and ‘serious’ game designed to assess how teams can maximise return on investment through better interconnecting supply chain, operations, sales and purchasing. This year teams have been challenged to make the best strategic and tactical choices to achieve the turnaround of their virtual company.

Over 300 teams from a range of companies have competed online, and following national finals that finished in June, Essilor’s teams from France and the US will meet to flex their supply chain management skills in the international final.

Essilor’s supply chain is the backbone of the Group’s unique ability to serve the needs of each of its customers, whether independent opticians or major retail chains. Teams manage the global flow of over 1 million product references each day from production sites to the point of sale through a worldwide network of distribution centers and prescription laboratories.

Good luck to the Essilor teams!