Essilor of America (EOA) held their 2019 National Sales Meeting in Phoenix, Arizona, from 6 to 9 January. The high-energy meeting kicked off recognizing the top sales performers. Employees then gathered to hear from senior leaders about EOA’s strategic imperatives for 2019 and how achieving these objectives is fueled by our mission and our people.

Coinciding with the NSM and in continuation of the awareness campaign launched last year about the rise of myopia in children, Essilor announced its newly formed Myopia Taskforce along with the plan to establish a recommended protocol and preferred method for comprehensive myopia care as part of the Myopia Initiative in Action, or “MIA” program. The aim is to lead the fight against the potentially sight threatening condition.

Essilor of America also announced the launch of its “Instant $100” promotion designed to boost second par purchases in independent eye care practices, allowing consumers digital rebates across the full Essilor product portfolio.

The event concluded with a special event hosted by Essilor Vision Foundation celebrating 1 million magic moments in honor of providing 1 million pairs of glasses to those in need.