In three simple steps, shoppers can snap or upload a photo of the sunglasses they are looking for into their smartphone, find the same or similar options across price points, and get their chosen pair sent to their home. This new concept and website came out of “Digistorm”, Essilor’s internal digital technologies brainstorming contest. It was selected among thousands of project ideas, aiming at improving overall awareness around the importance vision, access to eye care and customer purchasing experience.
Essilor is committed to innovate in order to improve access to solutions for correcting and protecting consumers’ vision, whatever their country, their vision need or their resources. 5.8 Bn people of the 7.2Bn world population still do not have an equipment to protect their eyes from the hazards of UV rays.
Partners of Flashframes are Essilor Groups’ e-commerce sites FramesDirect, Coastal, EyeBuyDirect, Foster Grant and Costa del Mar. FlashFrames.com is available solely in the U.S. for the moment but plan is to eventually expand the service internationally as well as expand the offer to include all eyewear.