Actu_Road-Safety-Campaign

2018.02.15

HOW ESSILOR IS GETTING ROAD USERS TO THINK ABOUT THEIR VISION

Essilor began 2018 with a social media campaign that set out to highlight the importance of good vision for safety on the road. It featured a series of posts encouraging drivers, cyclists or pedestrians to think about their vision when on the move – from putting on sunglasses to reduce glare when driving, to wearing glasses if needed when crossing the road or cycling. Each post was linked to the “check your vision” call to action, inviting people to visit Essilor’s #putvisionfirst website which enables anyone to do an initial vision test online.

Through targeted placement on Facebook and Instagram in India and Brazil, the campaign has reached a global audience of over 7 million people, gaining thousands of new fans for Essilor’s Facebook page as well as engaging nearly 400,000 people in liking or sharing posts with their contacts.

Essilor is engaged in a three-year partnership with the FIA (Fédération Internationale de l’Automobile) to promote the importance of good vision for road users and help reduce road accidents and fatalities. FIA is the governing body for world motor sport and federation of motoring organisations that represent 80 million members across the world. Essilor and the FIA are working together to highlight the importance of regular eye checks for safe driving and to help reduce car accidents and injuries.

On 25th January, Essilor and FIA revealed the official video of the “road safety starts with good vision” campaign which is part of a digital toolkit shared with FIA’s 250 member clubs to help them advocate on the importance of good vision and road safety.

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