The Group’s campaign – #PutVisionFirst – encourages people across the globe to make good vision a priority and take the important first step to checking their visual health by taking an online test on Essilor’s putvisionfirst.com website.

Many other Group e-commerce websites from Canada to India and China are sharing the same #PutVisionFirst message. For every person that checks their vision online and commits to see an eye care professional, Essilor will donate $1 to Our Children’s Vision or Essilor Vision Foundation to improve children’s vision in the world.

Health vision is also creating a buzz across social media, thanks to posts on LinkedIn, Twitter, Facebook and the growing number of photos being shared as part of Essilor’s Instagram contest.

Road users are one of the target audiences for the #PutVisionFirst campaign which highlights the fact that one in five drivers can’t see the road clearly. The Fédération Internationale de l’Automobile (FIA), with whom Essilor has a three-year partnership, has chosen World Sight Day as the occasion to announce actor Michael Fassbender as the ambassador of the new golden rule ‘Check your vision’. See what he has to say about vision and safety on the road on the FIA website.

Essilor would like to thank all its employees, partners and customers who are helping us to put vision first, today and every day of the year. Their commitment is allowing us to create the change needed for the whole world to see clearly.