Part of a recent partnership, Salesforce has been helping to promote the Essilor Group with the aim of reaching the global 7.7 billion population who are in need of vision correction, in line with Essilor’s mission of improving lives by improving sight. This renowned event provided a high level of visibility for Essilor, particularly on its mission and commitment to support eye care professionals.
On Thursday, 27 June, at the Porte de Versailles, more than 10,000 professionals, including key business decision-makers as well as potential Salesforce and Essilor customers, witnessed Essilor on stage for a plenary keynote session. Represented by Alexandre Dayon, Salesforce’s Chief Strategy Officer, Alexandre Montague, Essilor France’s Managing Director and Sophie Cartal, Essilor’s Group IT Head of Engagement domain, both companies shared key learnings on digital transformations particularly in this current age now being named the “fourth industrial revolution” which necessitates enhanced consumer experiences.
Essilor presented how Salesforce can help improve the way it interacts with both customers and eye care professionals, as part of its mission. This includes all solutions aimed at raising awareness on vision and visual solutions, e-commerce platforms, drive-to-store ecosystems and consumer loyalty building programs, as well as support features for eye care professionals.
Digital technology enables us to create a direct link with customers, to raise awareness and accompany them towards our optical partners who share our values and our DNA. Digitalization also allows us to give our optical partners and eye care professionals the means to be more time-efficient in order to have more bandwidth to provide quality counsel to their clients. Our customer is at the heart of everything, with the expectation of a personalized service along with an enjoyable and smooth shopping experience. Digital is a key medium to achieve this.
Following the keynote was a breakout session presenting how BBGR, part of Essilor Group and IT team in Europe applied Design Thinking and Agile methodology to deploy Salesforce for sales and customer service representatives, allowing them to increase efficiency in customer visits and claim management. Thanks to BBGR’s early adoption of the platform, these features were successfully deployed.
Another key highlight at the event was the “Essilor experience” area which featured a variety of activities – thanks to Essilor’s Vision for Life, Vision & Road Safety and Vision Hub teams – to raise awareness about the importance of good vision, especially on the road. Hundreds of attendees took the opportunity to have their eyes screened, and a quarter of them were identified as not having the vision correction they needed
* customer relationship management
The Essilor Group was once again present in full force at this year’s MIDO, one of the world’s largest trade show dedicated to the eyewear sector, with more than 1,200 exhibitors from across the globe.
From 5 to 10 November, Essilor took part in the first CIIE (China International Import Expo). The event provided a perfect platform for Essilor to introduce a new eyecare model allowing for better management of visual health, as well as showcase some of its key solutions.