
2015.04.02
Crizal Forte UV lenses approved by the Good Housekeeping Institute in UK
Endorsement was granted after a rigorous quality assessment testing process, including wearer trials. Crizal Forte UV is the only lens brand approved by the Good Housekeeping Institute in the personal care category.
Since 2014, the full Crizal range including Crizal Prevencia, Crizal Prevencia Kids and Crizal Kids UV has been approved by the Good Housekeeping Research Institute in the US. When choosing between 2 similar brands, 89% of US consumers are more inclined to buy a product with the Good Housekeeping Seal.
This quality seal of approval comes as Essilor UK continues its ongoing campaign to raise awareness about the dangers of UV exposure and how best to protect the eyes: http://www.thinkaboutyoureyes.co.uk