HomeMediasNewsCosta initiative aims to help keep plastic out of the oceans
Costa initiative aims to help keep plastic out of the oceans
Costa, a specialist in high-performance sunglasses for fishing and watersports, has been leading an initiative to educate its customers about the growing problem of ocean trash and encourage them to kick the plastic habit.
Although people are recycling more, the oceans are still being choked by plastic bottles, bags and other trash – an estimated 8 million metric tons per year. The ‘Kick Plastic’ initiative has strongly resonated with customers and generated many photos and conversations on social media. A dedicated page on Costa’s website includes news articles, tips on ways individuals can reduce their own plastic habits and showcases how some people are helping influence change.
One such project is Washed Ashore – a non-profit, community-based organization with a mission of educating and creating awareness about marine debris and plastic pollution through art. Costa teamed up with Washed Ashore to help create a giant marlin, weighing 850 pounds (some 385 kg), sculpted entirely from waste plastic. Flash the marlin took 7seven months to create and involved 487 volunteers and 9 staff members. It was showcased at the ICAST fishing trade show in July. Click here to see Angela Haseltine Pozzi, lead artist, describe the making of Flash the Marlin.