2013.10.01

BBGR, an Essilor subsidiary, awarded a Silmo d’Or for innovation


BBGR’s IntuitivTM progressive lenses adapted for left andright-handed people won first prize in the “Vision” category at the 20th edition of the Silmo d’Or awards held in Paris (France) last Thursday.

IntuitivTM lenses are the first progressive lenses adapted to the postures of right and left-handed people, by taking into account the visual behavior of wearers in both near and intermediate vision. BBGR’s IntuitivTM lenses incorporate two new exclusive and patented technologies. Ergonomic TechnologyTM helps identify the “zone of useful vision” according to wearer behavior and Vision BoosterTM offers an optimisation for wider visual fields and unmatched comfort in near and intermediate vision thanks to a new computing technology coupled with double surfacing.

The new progressive IntuitivTM lenses are certified by OFG (Guaranteed French Origin) label.

For more information: http://www.bbgr.fr

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