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Danisa Rodriguez

Marketing Director, Essilor Argentina

What has been your career path at Essilor ?
With my university degree in Marketing, I have been working in marketing for different companies since I was 18. I joined Essilor Argentina in 2006 as Product Manager, becoming Marketing Manager in 2008, and now, after 5 years working for the Group, Marketing Director.

What are the main missions in your job now ?
My team and I deal with Product & Market Analysis : product launches, communication to all targets (opticians and consumers), market research. We also handle Trade Marketing, strongly focused on our two loyalty programs for opticians : Varilux Specialist and Club de Ganadores (Winners Club). Since 2010, we also work on the social aspect of our business through our Corporate Sustainability Program "Ver bien para aprender mejor" (See good to learn better). We provide poor children with an eye exam and polycarbonate lenses. My mission is to coordinate all these aspects of our business, with responsibility, professionalism and great results for the Group.

Day after day, what does your job brings you ?
Learning from other experiences and being successful in adapting these ideas to our market reality is the most motivating part of our work. We communicate a lot with Brazil, México and the Latin American area as well as with the Strategic Marketing Department, exchanging experiences and best practices.

What project are you the most proud of ?
We are proud of the Varilux Specialist and Club de Ganadores programs that gave us the opportunity to be closer to our opticians and bring support to those who need Essilor to grow. I´m also proud of our "Did you know ?" and Ver bien para aprender mejor campaigns, because they are giving us the opportunity to introduce Essilor as a social and responsible company, working everyday to make people's life better.

How do you imagine the way your job will develop in the future ?
It will be much more complex than today. Our growth is faster than ever, and the consumer is changing very fast as well. So, we should be prepared and reactive for what's coming, focused on understanding customers and their needs, and also more flexible in terms of thinking about different segments, brands and projects at the same time. Exciting!
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