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Our strategy

Our strategy 

  To allow as many people as possible to see well to improve their quality of life

To succeed in this mission and ensure the Group's long-term development, Essilor has established a growth strategy based on four main pillars: innovation, conquest of the middle of the range, international growth via acquisitions and stimulation of demand to increase market size.

  • Innovation at all levels - products, services and marketing - is the driving force behind our strategy and the basis for the quality of our relationship with our customers, whether optical professionals or wearers.
  • We are also working to conquer the middle of the range, in developed countries, but especially in high-growth countries where the middle classes' standard of living is increasing, marking a real change in market scale.
  • We are pursuing a policy of acquisitions and partnerships with prescription laboratories and distributors, to increase our market share and strengthen our networks around the world.
  • Finally, we also conduct initiatives at a very early stage in the value chain to offer information, check-ups and supply lenses, in regions of the world where access to optical care is difficult.

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